meet the characters
mito
mito is a curious blob who loves going on adventures! he explores every new place he stumbles into, devours any food he can get his squishy hands on (noodles most of all), and makes friends wherever he goes.
most of all, he captures the fun and emotion of everyday life.
Originating as a Telegram sticker pack, mito has developed into a full character IP across merchandise, collaborations and media.
fred
Fred is an overworked and overwhelmed pinto bean who is sick and tired of the rat race. He is usually seen doing all sorts of odd jobs, including administrative work, photography, HR, and even driving buses!
He finds joy in the simpler things in life, like copious amounts of caffeine, lunch-time naps, and taking the early bus home.
bokbok
Inspired by chickens in my neighbourhood in Ang Mo Kio, bokbok is the most excitable out of the bunch! He's always in his own world, dreaming of bread and other baked goods.
minitos
Redshirts, cannon fodder, you name it - minitos are smol blobs that eventually combine to form mitos - that is, if they don't meet a catastrophic end first...
These cute creatures are incredibly accident prone and have no sense of self preservation. It's lucky that they are found abundantly in nature.
our work
What started as a Telegram sticker pack has grown over the years, moving through illustrated prints, animation, 3D modelling and printing, toy and figurine making, full brand campaigns, and workshops with students and young creatives — each new medium learned on the job, refined through the making. The through-line across all of it is mito, and the same curiosity that created him.
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why work with mito?
HE'S AUTHENTICALIY SINGAPOREAN
mito and friends live the everyday Singaporean life, from commutes on the MRT train to hanging out at void decks in the sunny summers.
these make his world feel more like a warm memory than an illustration, and is why he works so naturally for brand collaborations.
HE'S ONE OF SINGAPORE'S MOST RECOGNISABLE IPs
With 7 million sticker uses and over 87,000 cumulative downloads, mito is one of the most recognisable character IPs amongst youths and adults in Singapore. This happened through Telegram chats, with zero marketing spend, and pure organic growth.
If your audience already know mito, they'll follow him into your brand's world.
HE'S TRUSTED ACROSS INDUSTRIES
Tech, F&B, government, healthcare, retail - we've worked across industries and organizations, and mito has felt at home in all of it.
See our past projects here.
WE'RE READY FOR OUR NEXT BIG ADVENTURE!
Whether you're planning a product launch, a seasonal campaign, a community event, or a long-term merchandise line, let's find out what mito can do for you and your brand!
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